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How to calculate landed cost for electronics

Why the cheapest unit price isn't always the cheapest supplier, with a worked example you can copy.

Last updated October 2026 · 1 min read

In this guide 4 sections
  1. What landed cost includes
  2. Worked example
  3. From landed cost to margin
  4. Ways to lower landed cost
How to calculate landed cost for electronics
Supplier B: what $202 a unit really costs
Products$10,100
Freight$780
Brokerage and duty$165
Card surcharge$303
Landed cost$11,348 ($226.96 / unit)

Supplier A at $210 a unit lands at $10,850, or $217.00 a unit: about $10 a unit cheaper.

What landed cost includes

  • Product cost (unit price × quantity)
  • Freight to your door or warehouse
  • Insurance
  • Customs duties and brokerage (cross-border)
  • Non-recoverable taxes and environmental handling fees
  • Payment fees (card surcharges, bank wire fees, currency conversion)
  • Prep and labelling (marketplace orders)

Recoverable sales taxes, such as GST/HST for registered Canadian businesses, are usually left out because you claim them back.

Worked example

Comparing two offers for 50 printers. Figures are illustrative.

Cost lineSupplier ASupplier B
Unit price$210.00$202.00
Products (50 units)$10,500.00$10,100.00
Freight$350.00$780.00
Brokerage and duty$0.00$165.00
Card surcharge (3%)$0.00$303.00
Landed cost$10,850.00$11,348.00
Per unit$217.00$226.96

Supplier B looked $8 cheaper per unit but cost almost $10 more per unit once delivered.

From landed cost to margin

Margin = (selling price − landed cost − selling fees) ÷ selling price. On marketplaces, include referral and fulfilment fees. On a $299 selling price with $45 in fees, Supplier A gives a margin of (299 − 217 − 45) ÷ 299 = 12.4%.

Ways to lower landed cost

  • Order full cartons or pallets to reduce freight per unit.
  • Consolidate brands into one shipment.
  • Pay by wire to avoid card surcharges.
  • Ask for supplies and accessories in the same order.
  • Use a supplier that ships from your own country to avoid brokerage.
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